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PRIVACY POLICYThe Ave Live | Reach · Last updated: September 17, 2026
Contents
This Privacy Policy explains what information The Ave Live ("520 Management LLC", "we", "us", or "our") collects through Reach, how we use it, who we share it with, and how long we keep it.Reach is operated at 520 N Columbus Blvd, Philadelphia, Pennsylvania, and is accessible at reach.theavelive.com and through the Reach mobile application.Reach is for guests 21 and older. We do not knowingly collect information from anyone under 21. If we learn that we have, we delete it and terminate the account.
1. Information You Give Us
Account information. Your legal name, date of birth, and phone number. These are required to create an account. Your name and date of birth are also used to connect your account to your visit history at the venue.Optional information. Email address for account recovery, profile photo, and drink preferences. You may provide these or not.Payment method. When you add a card or Apple Pay, that information is transmitted directly to our payment processor, Billfold. We never receive, see, or store your card number. We store only a reference identifier issued by Billfold.Linked accounts. If you connect Instagram, TikTok, or Google, we receive the account identifier and basic public profile data those services provide. We do not receive your password. You may disconnect at any time.Survey responses. Answers to in-app surveys about your visit and your preferences.
2. Information We Collect Automatically
Identification at entry. We scan government-issued identification at the door through our age verification provider, VEMOS. This captures your name, date of birth, and the time of your entry. This applies to every guest, whether or not you use Reach.Wristband activity. The identifier of the wristband assigned to you, and every tap you make with it inside the venue, including at bars, photo stations, and other tap points.Purchases. Every transaction made with your wristband, including the item, category, amount, tip, location within the venue, and time. We receive this from Billfold.Visit history. Dates you attended, events you attended, and entry times. This includes visits that occurred before you created a Reach account.Points activity. Points earned and spent, the source of each, tier status, streaks, and redemption history.Photographs. Photographs taken of you at the venue, including at photo stations and by roaming photographers, and the association between those photographs and your account when you tap your wristband.Network data. When your device connects to venue WiFi, our network equipment records the access point your device associates with and the strength of that connection. We use this only in aggregate, to understand how crowds move through the venue across a full night. We do not use it to determine the location of any individual guest, and no feature of Reach exposes an individual's location.Device and usage data. Device type, operating system, browser, IP address, and how you use the app.
3. How We Use Your Information
To create and operate your account, and to verify your identity by one-time passcode
To process payments through Billfold and display your tab
To calculate points, tier status, streaks, and rewards, and to fulfill redemptions
To build your visit history and the statistics derived from it
To deliver photographs to your gallery
To send verification codes when you request account verification or login
To connect your account to other Ave Live platforms, including table reservations and, if applicable, our ambassador program
To understand attendance patterns, crowd flow, bar throughput, and event performance
To improve the platform, prevent fraud and abuse, and enforce our Terms
To comply with law and respond to lawful requests
4. Photographs and Your Likeness
By entering the venue and by using Reach, you grant us a license to use your image and likeness for promotional purposes. The full terms of that license are in Section 5 of our Terms of Service. Please read it.In summary: we photograph our events, we deliver photographs to your Reach gallery when you tap, and we may use photographs from our events in our marketing. Notice of photography is posted at the entrance.You may remove any photograph from your own gallery in the app. Removal hides it from your account but does not delete it from our records, from the galleries of other guests in the same photograph, or from marketing materials.We do not currently use facial recognition or any biometric identification technology. If that changes, we will update this policy before doing so.
5. Who We Share Information With
We do not sell your personal information.We share information with service providers who operate parts of the platform on our behalf:
Each provider is bound by its own terms and privacy practices. Billfold, VEMOS, and DICE retain data under their own schedules, which we do not control.We also retain historical guest data from TIXR, a ticketing platform we previously used.We may share information with venue partners who provide services at our events, with professional advisors, with law enforcement or regulators when required by law, and with a successor entity in the event of a sale or merger of the business.We may share aggregated or de-identified information that does not identify you individually. If we ever provide guest data to event sponsors, it will be aggregated and anonymized, never individual.
| Provider | Purpose | What they receive |
|---|---|---|
| Billfold | Payment processing | Your name, phone, payment method, transactions |
| VEMOS | Age verification at entry | Your identification data at scan |
| Twilio | Text message delivery | Your phone number and message content |
| Supabase | Database and file storage | All account data and photographs |
| Vercel | Application hosting | Technical and usage data |
| DICE | Ticketing | Ticket purchase information |
6. How Long We Keep Your Information
We retain your Reach account information for five (5) years after your last visit or account activity, whichever is later. After that we delete or de-identify it.Some information is kept longer where required:Our service providers retain data under their own schedules. Deleting your Reach account does not delete records held independently by Billfold, VEMOS, or DICE. To request deletion from those providers, contact them directly.
Financial and transaction records are retained as required by tax and accounting obligations, generally seven (7) years
Age verification records are retained as required by Pennsylvania liquor law
Photographs may be retained indefinitely as part of our event archive and marketing library
7. Deleting Your Account
To delete your Reach account in the app, open Profile & Settings, choose Delete account, and confirm Permanently delete account. You do not need to contact support. For other privacy requests, email privacy@theavelive.com.When we delete your account:The following are not deleted:In-app deletion displays confirmation when your account has been deleted and signs you out. Active Duels are cancelled and commitments returned. Shared Duel history may remain without your identity. Requests sent separately to support may require identity verification.
Your profile, points balance, tier status, and platform preferences are deleted
Your photo gallery access is removed
Your linked social accounts are disconnected
Your points are forfeited and are not refundable in any form
Transaction and financial records required for tax and accounting purposes
Age verification records required by liquor law
Photographs, which remain subject to the license in our Terms of Service
Aggregated or de-identified data that no longer identifies you
Data held independently by our service providers
8. Text Messages
Reach sends one-time verification codes for account verification and login only, when you request them. Standard message and data rates may apply. Reply STOP to opt out or HELP for help.Reach does not send marketing texts. We record your verification-text consent when you request a code. Replying STOP stops verification texts; contact privacy@theavelive.com if you need help accessing your account.Full details are in our SMS Terms.
9. Security
We protect your information with encryption in transit, access controls limiting staff access to what their role requires, database-level security restricting each guest to their own records, and signed verification for redemption codes.Your card number never touches our systems.No system is perfectly secure. We cannot guarantee absolute security, and you provide information at your own risk.
10. Other Ave Live Platforms
Reach connects to our other platforms so you see your full relationship with the venue in one place. If your phone number matches a table reservation, your reservations appear in Reach. If you are an ambassador in our promoter program, that appears as well.These platforms share your identity but are operated under this same policy by the same entity.
11. Changes and Contact
We may update this policy. Material changes will be posted at reach.theavelive.com with an updated date. Continued use after changes take effect constitutes acceptance.Contact:
The Ave Live ("520 Management LLC")520 N Columbus BlvdPhiladelphia, PA 19123
Email: privacy@theavelive.comAlso readThe Ave Live ("520 Management LLC") · 520 N Columbus Blvd, Philadelphia, PA 19123 · privacy@theavelive.com